“Improvise, adapt and overcome” is an unofficial mantra the U.S. Marine Corps has maintained since their inception. Simple yet pragmatic, the adage has many applications in today’s dubious economy including the wine industry. Those who adjust their selling and marketing strategies best can persevere while we all navigate the waters of this recession.
So, what is a retailer or restaurant to do when faced with a consumer base that has restricted their spending habits? Learn who the audience is and placate to them with offerings they can justify.